6 easy ways to increase engagement on Instagram

Instagram is a great tool for schools, nonprofits, churches, and civic groups. It's easy, and people love it because it's about images. As they say, an image is worth a thousand words.

Why should you be on Instagram?

Here are some stats that should get you excited.

More than 600 monthly active users.
40 billion images have been shared on the social site.
Every day, 4.2 billion people like photos and videos on Instagram.
28 percent of Internet users between the ages of 18 and 29 are on the platform.
8 percent of brands use Instagram, and it's expected to rise to more than 70 percent by the end of this year.
Some reasons why brands, including nonprofits, are migrating to Instagram:
You can upload up to 10 videos or images in a single post, which means that if you catch someone's eye with your main image, it will take a few more minutes to scroll through your other videos or Instagram Likes kaufen.
You can sponsor your posts or create ads for a target audience, which helps you grow with the right people and encourages those in your target audience to get involved with you.
The reality is that Instagram is an excellent tool for nonprofits and others to build their foundation. By telling visual stories, you can build awareness of your brand and get people interested and involved in the work you do. And with the creative use of hashtags, you can increase your follower base every week.
If you're looking to increase your Instagram followers, here are some helpful tips to consider:

The best times to participate in Instagram are Monday and Thursday.
You can use up to 30 hashtags on Instagram. Use relevant hashtags. Some hashtags you can use include # philanthropy, # fundraising, #volunteer, #cause, #profit, or
Make sure your videos are fun. And, if you can't make them fun, make sure they're high-quality and eye-catching. Ask yourself when you post if the videos or images catch you. If they don't, they won't involve others either. Remember, you are trying to get people's attention, and since many young people are on the site, they are looking for things that will catch their attention.
Tag people in your posts. Use @mention (username) to tag your best followers, champions, and others outside your organization to help raise awareness. When you tag others, it helps your post stay relevant longer.
Social networks have to do with networks. People want to see you. Make sure your followers have a "behind the scenes" view of the work you are doing.
Millennials and Generation Z, many of those who are on Instagram use filters and emojis. Be sure to use them on Instagram. Filter your images and add emojis to your posts and videos. As people move, this helps capture their attention.